Vintage color poster based on a magazine ad from September, 1948. The Harder They Haul, The Better They Like It shows a bright red GMC tractor-van combo pulling freight over the 11,000 foot Continental Divide seen in the background. GMC promotes it's heavy duty diesel engines in this ad. This poster is printed on high quality, glossy photographic paper and the size is 12x18 inches, backed with foamcore and shrink wrapped for extra protection. Also available in canvas that has been stretched onto a wooden frame. Both formats allow for very easy wall mounting-please specify when ordering. Other sizes and backing materials are available-send email to firstname.lastname@example.org. Ships without the watermark.